Solutions 7D Framework Why It Matters Results Arc Audit
Full-Spectrum Narrative Company

Own Your Narrative.
Everywhere.

Your brand's story is being told across 50+ digital surfaces — Google, Reddit, AI answer engines, marketplaces. SCRUB gives you the power to detect, defend, and distribute the narrative that wins.

0 % walk-in loss per 1-star drop
$152B Annual cost of fake reviews
0 % of queries trigger AI answers
0 % trust peers over ads
FTC fines up to $51,744 per fake review violation India Consumer Protection Act 2019 now enforcing review accountability Google mass-deleting fake reviews globally AI answer engines are the new first impression Reddit threads dominate Google's featured snippets FTC fines up to $51,744 per fake review violation India Consumer Protection Act 2019 now enforcing review accountability Google mass-deleting fake reviews globally AI answer engines are the new first impression Reddit threads dominate Google's featured snippets

The customers you never meet are the
ones strangers scared away

Every day, potential customers research your brand and make decisions based on narratives you didn't write, can't see, and haven't addressed.

🔍

Your Google Profile Is Leaking Revenue

Every 1-star drop costs up to 22% of walk-in customers. Optimized profiles get 2.7× more clicks and 31% higher spend.

🤖

AI Is Answering Before You Can

75% of queries now trigger AI answers. When someone asks ChatGPT "best dermatologist in Mumbai," the AI decides — not your website.

💬

Reddit Decides Before You Do

Reddit threads rank on Google, get cited by AI engines, and carry a trust premium brand content can't replicate.

Fake Reviews Are Weaponized

$152B in annual commerce is influenced by fake reviews. Competitors weaponize them. You need a defensible strategy, not a review farm.

⚖️

Regulators Are Closing In

FTC fines up to $51,744 per violation. India's Consumer Protection Act 2019. The cost of non-compliance is escalating fast.

📉

Narratives Compound Like Debt

One bad review becomes a thread. The thread becomes a search result. The result becomes the AI's answer. Damage compounds silently.

Four Solution Lines. One Narrative OS.

Click each solution to explore how SCRUB covers every dimension of digital narrative control.

🛡️
ARC
Defense & Healing
💬
Opinions
Review Seeding
Bodyguards
Real-Time Defense
🗑️
DIN
Delete It Now
Flagship

SCRUB ARC

Narrative Defense & Reputation Healing

Your always-on reputation operating system. ARC monitors 50+ digital surfaces, tracks sentiment through Arc Score™, monitors AI answer engines through Arc Pulse, and deploys structured narrative recovery.

  • 📡Signal Integrity — 24/7 scanning across Google, Reddit, social, news, forums, and marketplaces.
  • 📊Arc Score™ — Proprietary sentiment index tracking narrative health and surfacing threats before escalation.
  • 🧠Arc Pulse — Monitor brand visibility in ChatGPT, Gemini, Google AI Overviews, and Perplexity.
  • 🔄Narrative Recovery — Content deployment, SEO recalibration, and authority building on ranked sites.
  • 📈Search & AI Dilution — AI-optimized listicles and authority articles to control page 1 and AI summaries.
50+Surfaces Monitored
24/7Always-On Scanning
AIAnswer Engine Tracking
Arc™Proprietary Score
Community Engine

SCRUB OPINIONS

Review & Narrative Seeding

Authentic voices, strategically deployed. Opinions coordinates real users through the LARK methodology (Location, Age, Relevance, Karma) — powered by 10,000+ human operators via reddify.me.

  • 🛒E-Commerce Seeding — Amazon, Flipkart, Nykaa. Narrative-aligned review deployment on marketplaces.
  • 🏨Hospitality & Travel — Booking.com, Agoda, TripAdvisor. Shape booking decisions with authentic reviews.
  • 🔴Reddit & Community (reddify.me) — Capture intent → Build consensus → Own the answer. 93% survival rate.
  • 🗣️Voice of Customer — Ethically activate satisfied customers who wouldn't otherwise leave reviews.
10K+Human Operators
93%Reddit Survival Rate
10xROI vs Display Ads
LARKTargeting Framework
Real-Time Defense

DIGITAL BODYGUARDS

AI-Powered Narrative Protection

Always-on defense for brands and personalities. An AI engine stores brand context, incidents, tonality & guardrails — then deploys counter-narratives through engineered personas with deep vertical expertise.

  • 🛡️Threat Detection — Track negative commenting, coordinated trolling, and attacks in real time.
  • 👤Persona Architecture — Engineered identities with matured history, geo-targeting, linguistic authenticity.
  • Counter-Narrative Engine — AI-managed profiles. One resource, multiple personas at scale.
  • 🔥Reactionary Engagement — Enter live conversations to deflect attacks before they crystallize.
AIPowered Engine
24/7Real-Time Defense
1:NOperator to Persona
<5mResponse Time
Last Resort

SCRUB DIN

Delete It Now — Surgical Removal

When content is defamatory, fabricated, or policy-violating, DIN deploys legal mechanisms and platform processes. Every request goes through ethical and legal evaluation first. Last resort, never first move.

  • ⚖️Legal Evaluation — Every piece assessed for defamation, policy violation, or legal grounds.
  • 🚩Platform Mechanisms — Direct reporting and escalation through platform-specific processes.
  • 📋Regulatory Takedowns — DMCA, GDPR, India IT Act — applied only where legally warranted.
  • Ethical Guardrails — We don't remove legitimate criticism. Only content crossing legal lines.
100%Legal Review First
3Regulatory Frameworks
0Legit Reviews Removed
EthicsFirst Approach

The 7D Framework

Every engagement follows a structured methodology mapped to your customer's buying journey. Click each phase to explore.

7D FRAMEWORK D1 Detect D2 Develop D3 Debate D4 Demote D5 Delete D6 Distill D7 Distribute
Phase D1
Detect
Continuously scan 50+ digital surfaces, AI answer engines, and social conversations to find what's being said about your brand before it becomes a crisis.
Services: ARC Signal Integrity, Arc Score™, Arc Pulse
All Stages

Facts That Should Keep You Up at Night

The financial case for narrative control is measurable in your monthly P&L.

0
More clicks for businesses with optimized Google profiles vs. competitors with poor reviews
0
Higher average customer spend when acquired through strong review-driven discovery
$51,744
Maximum FTC fine per violation for review manipulation under updated 2024 guidelines
0
Of search queries now trigger AI-generated answers — your brand either appears or doesn't
0
Of consumers trust peer recommendations and community discussions over brand ads
0
More likely to be chosen in Google's local 3-pack with 4.5+ stars vs. sub-4.0 competitors

Run Your Free Arc Audit

Discover what your brand's digital narrative actually says. We'll scan Google, Reddit, marketplaces, social, and AI answer engines — then show you exactly where your story is being shaped without you.

01
Scan
Map every surface
02
Score
Arc Score™ baseline
03
Flag
Narrative threats
04
Recommend
Revenue-mapped strategy

They Found Us When It Mattered Most

Leaders who acted before narrative damage became permanent. Names withheld for confidentiality.

We were losing 3 high-value deals every quarter because prospects Googled us and hit a 2-year-old thread that no longer reflected reality. SCRUB didn't just push it down — they rebuilt what page 1 says about us. Pipeline recovered within 90 days.

🏗️
CEO
Commercial Real Estate Group, London
Narrative Recovery

Our rating across platforms had dropped to 3.2 stars after a coordinated competitor attack. Fake reviews, planted threads — the works. SCRUB's team identified what was legitimate versus fabricated, got the weaponized content removed legally, and rebuilt our presence to 4.6 within four months. The footfall increase was visible in our monthly numbers.

🧘
Founder & MD
Largest Wellness & Spa Chain, India
Rating Recovery

When ChatGPT started recommending our competitor by name for our category, we knew we had an AI visibility problem we'd never faced before. SCRUB's team restructured our digital presence for AI engines — now we're cited in 4 of 5 AI answer queries for our vertical. This isn't marketing, it's survival.

💊
Co-Founder & CEO
D2C Health & Nutraceuticals Brand, India
AI Visibility

A disgruntled ex-employee had seeded damaging content across Reddit and Glassdoor. It was ranking, it was being cited in AI, and it was costing us senior hires — two candidates pulled out citing "online concerns." SCRUB deployed their Digital Bodyguards and reddify.me team. Within 60 days, the narrative had completely shifted.

🚀
CTO & Co-Founder
Series B SaaS Platform, USA
Talent Protection

We operate 120+ properties. One viral complaint on social led to a cascade of 1-star reviews that Google's algorithm amplified across our entire listing network. SCRUB mapped every affected surface, deployed legitimate review activation through their LARK methodology, and restored credibility listing by listing. Occupancy is back to 94%.

🏨
VP - Digital & Revenue
Premium Hospitality Group, Middle East & Asia
Crisis Containment

Our marketplace ratings were being systematically attacked — competitors buying negative reviews against us. Every month we'd lose listings because our star count dipped below threshold. SCRUB identified the pattern forensically, got the fake negatives flagged and removed, and built a defensible review profile. Revenue impact: +42% conversion within 3 months.

🛒
Director of E-Commerce
Consumer Electronics Brand, APAC
Marketplace Defense